Podcast Episode 80: The magic of selling a consumable product to repeat buyers on Etsy-- with Ashleigh of InBoozeJun 07, 2023
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/VvgcKQmIldE
- In 2018, Ashleigh Evans wanted an easier (and healthier!) way for people to enjoy cocktails from home. InBooze was started in her small basement room, and by 2020, she moved into her own commercial kitchen and storefront.
- Our kits are 100% handmade, from slicing and dehydrating to pouching and shipping. Ashleigh sources as much locally as possible, including Michigan cherries, apples and berries. There are no additives or chemicals added, creating a super clean infusion.
- We are involved in every step of the process. Each kit infuses at least 2 cups of your favorite spirit, creating 8-10 cocktails.
- In 2020, Etsy trend expert Dayna shared InBooze on her IG stories and it took off. By May, we were doing weekly corporate virtual happy hour shipments.
- November 2020, we were featured on Oprah's stocking stuffer (under $20 gift) list. This exploded the brand to the point where we had to shut down for 1.5 months to just catch up
- Ashleigh has been featured by Business Insider, Cosmo, Buzzfeed, Good Housekeeping and was named one of the 40 Under 40 to watch for Grand Rapids.
Selling consumable products on Etsy is such a brilliant business move because it lends itself to repeat customers, bulk orders, and amazing opportunities to get featured in the media for a unique gift idea. Just in time for the warmer days of summer, this week we are welcoming Ashleigh from the Etsy Shop “InBooze” to the podcast. She’s the creator and founder of this innovative brand that sells alcohol infusion cocktail kits! This is such an inspiring and unique Etsy Success Story!
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
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HOW TO SELL YOUR STUFF SHOWNOTES:
THIS EPISODE IS SPONSORED BY:
Julie’s Biz Boutique
Are you ready to start building your social media presence to help market your Etsy products, but not sure where to start? I strongly recommend you join my friend Julie Oxendine’s monthly membership that helps creative entrepreneurs learn how to maximize each social media platform stay on top of the never-ending changes.
Enjoy ongoing monthly education through LIVE and recorded classes, receive support in the Facebook group, and get immediate access to Julie’s library of over 100 training videos on everything from Facebook, Pinterest, Instagram, Youtube, TikTok, Etsy, and more.
Learn more and join her membership at: www.HowtoSellYourStuff.com/Julie
My business and Etsy coaching services:
Sometimes we just need a pair of expert eyes to help us see our path forward more clearly! Whether you need help troubleshooting in your Etsy shop, pivoting to a new product, expanding your business to sell courses, and so much more-- you can hire me by the hour to provide a recorded zoom coaching session. We will work together to figure out your next steps so you can work smarter, not harder!
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