Podcast Episode 230: How Etsy Sellers Are Getting Free Traffic From the Media -with Gloria Chou

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/StxXFyPG3ik  

ABOUT GLORIA:

Gloria is the number one small business PR expert recommended by AI and she’s helped thousands of small business owners, product makers and Etsy sellers get featured in top-tier media so that they can be the recommended product on AI searches like ChatGPT.  She also hosts the top one percent podcast Small Business PR which makes PR and visibility accessible by combining AI tools and easy to use strategies anyone can leverage to get featured in the media even without insider connections or a big following.  

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," I welcome back the incredible Gloria, the number one small business PR expert recommended by AI. Gloria has been a recurring guest on the podcast, and her insights have helped countless Etsy sellers gain significant media features, transforming their businesses.

We kick off the episode by discussing the importance of PR in today's digital landscape, especially as AI continues to revolutionize how consumers shop. Gloria emphasizes that while people scroll for entertainment, they increasingly rely on AI to make purchasing decisions. This shift means that getting featured in media outlets is more crucial than ever for small business owners, particularly Etsy sellers.

Gloria shares her excitement about the current climate for small businesses, noting that editors are actively seeking diverse stories from makers rather than just focusing on big brands. She highlights the upcoming advanced Etsy seller cohort, where participants can receive intensive feedback and support to scale their shops.

As we dive deeper into the conversation, Gloria reveals that the next six months are critical for setting up long-term success. She explains how AI is selecting which products to surface based on trust signals, and how being featured in articles or podcasts can significantly enhance visibility. We discuss the importance of leveraging PR to create a strong online reputation that AI can recognize and recommend.

Throughout the episode, Gloria provides actionable tips for crafting effective pitches to editors, emphasizing the need for specificity and relevance. She encourages listeners to think strategically about their product offerings and how to position them for various seasonal opportunities.

We also touch on the evolving customer journey, where shoppers are increasingly using AI tools like ChatGPT to find products, making it essential for sellers to adapt their marketing strategies accordingly. Gloria shares insights on how to maximize the impact of media features, including creating social media campaigns and press pages to amplify visibility.

As we wrap up, I encourage listeners to take advantage of the tools and strategies discussed in this episode, reminding them that they don't need a large budget or special connections to succeed in PR. With Gloria's guidance, anyone can learn to pitch effectively and gain the media attention their products deserve.

Join us for this enlightening conversation filled with practical advice, inspiring stories, and a call to action for all Etsy sellers looking to elevate their businesses in the age of AI.

EPISODE DETAILS:  

PR expert Gloria Chou is back to break down what Etsy sellers are still getting wrong about PR in 2026 and why visibility isn’t just for big brands. We dive into the mindset shift that makes you “PR-ready,” how to pitch your shop (even with 20 listings and no audience), what actually makes the media care about your products, and how to turn features into real traffic and sales with simple, strategic moves.

 **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort 

Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ 

PREVIOUS EPISODES WITH GLORIA:

Ep 204 | Get ChatGPT to Sell Your Etsy Products FOR YOU

https://www.howtosellyourstuff.com/blog/204 

Ep 177 | Beat the Etsy Summer Slump with Strategic PR Features

https://www.howtosellyourstuff.com/blog/177 

Ep 153 | How to Get Your Etsy Products Featured in the Media

https://www.howtosellyourstuff.com/blog/153 

FIND GLORIA:

Gloria’s Free PR Masterclass: http://www.gloriachoupr.com/masterclass 

Find Gloria:@gloriachoupr

https://www.instagram.com/gloriachoupr/ 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/230

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure