Podcast Episode 177: Beat the Etsy Summer Slump with Strategic PR Features – with Gloria Chou

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/15M2fasMPVQ

About Gloria:

"Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree."

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," I’m thrilled to welcome back the incredible Gloria Chow, an award-winning PR strategist and host of the top-rated small business PR podcast. Our conversation dives deep into the often-misunderstood world of public relations (PR) and how Etsy sellers can leverage it to boost their visibility, especially during the summer months, which many believe to be a lull in sales.

We kick off the episode by discussing an upcoming AI wall art workshop on April 24th, designed to help Etsy sellers tap into the booming wall art market using AI tools. I also share some exciting ideas for potential workshops, including a live mindset workshop with my friend Jenny, and gauge interest in an all-inclusive membership for my community.

As we transition into the main topic, Gloria dispels the myth that Etsy sales plummet in the summer. She emphasizes that the perceived slowdown often depends on what you sell and encourages sellers to diversify their offerings. We explore the importance of PR in getting featured in media outlets, which can significantly enhance visibility and sales. Gloria shares her insights on how to approach journalists, emphasizing that they are looking for unique products that fit seasonal trends, rather than just popular items.

Throughout the episode, Gloria provides actionable tips on how to craft effective pitches, including the importance of a compelling subject line and the CPR (Credibility, Point of view, Relevance) method for structuring pitches. She highlights the significance of understanding what consumers are looking for in different seasons and how to position products accordingly.

We also discuss practical strategies for finding the right journalists to pitch, including using tools like Source of Sources, Google News Alerts, and Substack to stay updated on what journalists are writing about. Gloria encourages listeners to be proactive rather than waiting for opportunities to come to them, and she shares etiquette tips for reaching out to journalists, including how to follow up effectively.

As we wrap up, we touch on the potential for summer-themed pitches, such as travel-related products and hostess gifts, and how to position them to align with seasonal consumer behavior. Gloria's insights are invaluable for any Etsy seller looking to enhance their PR efforts and drive sales, regardless of the time of year.

Join us for this enlightening conversation that empowers you to take charge of your PR strategy and unlock new opportunities for your Etsy shop!

EPISODE DETAILS 

Episode Description

Looking for strategies to beat the summer slump on Etsy? Today I'm joined by PR expert Gloria Chou, who reveals powerful strategies for Etsy sellers to boost their summer sales through PR features. Gloria shares tips on how to get your products featured in top media outlets and how to leverage those opportunities for growth. Tune in to learn actionable steps to elevate your Etsy shop's visibility and make this summer your most successful yet!

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

🌟 Let me know if you’re interested:

✅ Would you like a Mindset Workshop hosted by @jennyfromtheshopp and me?

Let us know here: https://www.howtosellyourstuff.com/vip-mindset-workshop

✅ Would you be interested in an all inclusive membership for all of my content?

Let me know here: https://www.howtosellyourstuff.com/VIP-all-inclusive

🔥🔥AI Wall Art Workshop coming up Thursday, April 24 from 7:00-8:30 PM CST

Register here:  https://www.howtosellyourstuff.com/ai-wall-art

Use code SAVE50 for $50 off

⭐Resources we talked about:

➡️ Free PR Masterclass: https://8qyy6ib1chj.krtra.com/t/3IQqaPwA8c9c

🌟 FIND GLORIA:

TikTok: @GloriaChouPR https://www.tiktok.com/@gloriachoupr

Insta: @GloriaChouPR https://instagram.com/gloriachoupr?igshid=YmMyMTA2M2Y=  

YouTube: https://www.linkedin.com/in/gloriaychou

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Learn from Lizzie:

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with current trends + 5 product opportunities (POD/Digital) 

➡️ AI Coloring Page workshop: https://www.howtosellyourstuff.com/offers/UwHiiQZS

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/177        

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

My Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with current trends, 150+ product opportunities (POD/Digital) with more added weekend, and a monthly group coaching call.

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure