Podcast Episode 204: Get ChatGPT to Sell Your Etsy Products FOR YOU -with Gloria Chou

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/mgqoeE-ZDmY

About Gloria:

Gloria Chou is an award-winning PR strategist, community builder, and host of the top-ratedSmall Business PR Podcast. She’s known for shattering the status quo in traditional PR, showing BIPOC, female founders, and product-based business owners how to get featured in top-tier media without gatekeepers, big budgets, insider connections, or huge followings.

Her untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like The New York Times, Oprah’s Favorite Things, Vogue, and Forbes—all without pay-to-play. Named the #1 small business PR expert by ChatGPT and AI search, she’s leading the charge in helping overlooked founders dominate visibility—not just in the press, but in AI search results that drive discovery and trust.

A former U.S. Diplomat turned small business advocate, Gloria has been featured on more than 100 podcasts, was named “Pitch Writing Expert of the Year” in 2021 by the Influential Businesswomen Awards, and is a Forbes Next 1000 honoree. Beyond PR, she’s passionate about creating spaces where founders feel seen, supported, and celebrated. You can often find her on Instagram (@gloriachoupr) speaking unapologetically about her values, her healing journey with psychedelic plant medicine, and sharing resources for building visibility that removes gatekeeping and breaks outdated rules.

EPISODE SUMMARY:  

 In this exciting episode of "How to Sell Your Stuff on Etsy," we will dive deep into the world of public relations (PR) for small business owners, particularly those selling on Etsy. I'm thrilled to welcome back Gloria Chou, an award-winning PR strategist and community builder, who shares her invaluable insights on how to leverage PR to boost visibility and sales for your products.

We kick off the episode by discussing the current landscape of PR and how it has evolved, especially with the rise of AI tools like ChatGPT. Gloria emphasizes the importance of getting featured in media outlets, as this can significantly enhance your credibility and searchability, ultimately leading to increased sales. She dispels common myths that hold many Etsy sellers back, such as the belief that PR is only for big brands with large budgets or that you need a fancy website to get noticed.

Gloria introduces us to practical tools like Perplexity.ai, which helps you gather real-time information and trends to craft compelling pitches for journalists. She explains her unique CPR pitching method—Credibility, Point of view, and Relevance—that can help you create pitches that stand out. We also discuss the importance of using platforms like HARO (Help a Reporter Out) and Source of Sources to connect with journalists looking for products to feature.

As we explore the potential of AI in e-commerce, Gloria reveals the groundbreaking news that ChatGPT now offers one-click checkout, which could revolutionize how small businesses reach customers. This development presents a unique opportunity for Etsy sellers to get their products in front of consumers without the need for expensive advertising.

Throughout the episode, we emphasize the urgency of taking action now, as the window of opportunity for small businesses to compete with larger brands is rapidly closing. Gloria provides a step-by-step guide on how to get started with PR, from crafting your pitch to identifying the right journalists to contact.

Join us for this enlightening conversation that not only equips you with the tools and strategies to elevate your Etsy shop but also inspires you to embrace the changing landscape of PR and e-commerce. Whether you're a seasoned seller or just starting out, this episode is packed with actionable insights that can help you achieve your business goals. Don't miss out on this chance to learn from one of the best in the industry!

EPISODE DETAILS 

Did you know that ChatGPT recommends Etsy listings to its users—and now has a one-click checkout straight from the chat? Learn how to leverage this powerful marketing tool to get your listings and Etsy shop discovered this week on the POD with PR expert Gloria Chou.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

⭐Join The Template Drop Membership: https://www.howtosellyourstuff.com/the-template-drop  

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Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane)

✅FREE Etsy Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass 

⭐ FIND GLORIA:

Gloria’s PR Course (Get Featured Accelerator): https://8qyy6ib1chj.krtra.com/t/QZb6RXAq8CYf

Free PR Masterclass: www.gloriachoupr.com/masterclass 

www.instagram.com/gloriachoupr

FAN FAVORITE RESOURCES:

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

 🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops  

Save $50 with code SAVE50

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/204       

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure