Podcast Episode 153: How to Get Your Etsy Products Featured in the Media-- with PR Expert Gloria Chou

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/wi3X-HxSXSU 

ABOUT GLORIA:

I’m an award-winning PR Coach for product-based biz that’s helped founders 3x their sales and SEO, and I love sharing the things you can’t google! Like how PR can be more effective than social media, influencers, and paid ads, how to pitch without media connections or PR experience, how to find gift guide editors, and tips directly from gift guide journalists on what makes a good pitch.

 EPISODE SUMMARY:

In this exciting episode of "How to Sell Your Stuff on Etsy," I have the pleasure of speaking with the incredible Gloria Chou, an award-winning PR coach dedicated to making public relations accessible for small business owners, particularly Etsy sellers. Gloria's mission is to empower entrepreneurs to break through the barriers of traditional PR, which often feels exclusive and unattainable.

We kick off the episode with a bit of housekeeping, inviting listeners to submit their e-commerce and Etsy-related questions for an upcoming FAQ episode. Then, I dive into Gloria's fascinating background, which includes her journey from being a U.S. diplomat to becoming a PR expert. Gloria shares her story of courage in leaving a secure government job to pursue her passion for helping others get seen and heard in the media.

Throughout our conversation, Gloria emphasizes the importance of PR as a powerful tool for increasing sales, traffic, and searchability for Etsy sellers. She explains how earned media—getting featured in gift guides, articles, and even on TV—can be more effective than social media marketing. We discuss the nuts and bolts of crafting a compelling pitch, including her CPR framework: Credibility, Point of View, and Relevance. Gloria provides practical tips on how to write a standout pitch, the significance of a strong subject line, and how to identify the right journalists to contact.

Listeners will learn that PR is not just for big brands; even small businesses with unique products can leverage media exposure to boost their visibility. Gloria shares inspiring success stories of her clients, including a skincare entrepreneur who got featured in BuzzFeed and a zero-waste packaging business that gained significant media attention.

We also touch on the importance of mindset, especially for new entrepreneurs who may fear rejection or worry about what others think. Gloria encourages listeners to embrace their stories and advocate for themselves, reminding us that every "no" brings us closer to a "yes."

As we wrap up, Gloria offers valuable resources, including a free guide on the top 10 angles for pitching to gift guides and a masterclass on writing effective pitches. This episode is packed with actionable insights and inspiration for anyone looking to elevate their Etsy business through the power of PR. Join us for this enlightening conversation that will leave you feeling empowered and ready to take your business to the next level!

EPISODE DETAILS

Having your Etsy products featured in Gift Guides can literally 3x your sales this holiday season! Did you know that journalists are literally searching for Etsy products to add to their lists? On this episode, learn how to get you products featured from award winning PR coach Gloria Chou.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Submit your Etsy FAQs: https://lizziesmiley.surveysparrow.com/s/FAQ-episode-questions/tt-dEeCxhdfYaf3eqBYohD7fZ

FREEBIE FROM GLORIA: Get your products featured in top gift guides and roundups with these 10 proven methods: https://www.gloriachoupr.com/giftguide

Free PR Masterclass: https://8qyy6ib1chj.krtra.com/t/3IQqaPwA8c9c

Follow Gloria:

TikTok: @GloriaChouPR https://www.tiktok.com/@gloriachoupr

Insta: @GloriaChouPR https://instagram.com/gloriachoupr?igshid=YmMyMTA2M2Y=  

YouTube: https://www.linkedin.com/in/gloriaychou

CURRENT EVENTS:

 ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X

Did you miss the Micro Niche Magic SEO Masterclass? Get the recording PLUS my Etsy SEO Workshop:

➡️ Micro-Niche Magic Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic

Save $50 with the code SAVE50

➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop 

Save $50 with the code YT50

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⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching

Find me on Instagram and TikTok @HowtoSellYourStuff

FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass

FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in

Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business:

https://www.howtosellyourstuff.com/etsy-listings-that-sell   

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HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/153       

THIS EPISODE IS SPONSORED BY:

ProfitTree

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AND

Paige Hulse Law and the Creative Law Shop

Whether you’re just getting started on Etsy or you’ve been selling for years but never quite got around to the legal setup, I want to make sure you know about Attorney Paige Hulse and her Creative Law Shop.

If you need legal assistance for your Etsy shop, want to register a trademark, or are looking for help with forming a business—contact Paige at https://paigehulse.com/

AND

If you’re looking for a well-crafted legal document that is tailored to creative entrepreneurship, but don’t want the cash outlay of hiring an attorney by the hour, you can get everything you need from an LLC operating agreement, multi-person LLC agreements for partnerships, special provisions for your Etsy Shop Policies, affiliate agreements, influencer contracts, photography releases, and so much more. There are over 80 contracts available plus free resources and educational tools waiting for you at https://www.shopcreativelaw.com/

Make sure you use the code smiley10 for 10% off of anything from the Creative Law Shop!

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure