Podcast Episode 94: New Etsy Seller Success When You Commit to a Niche-- with Jenn Atkins

etsy podcast Sep 14, 2023
Beautiful woodsy setting with a retro RV parked overlooking water. The image has circle frame headshots of both podcast speakers Lizzie and Jenn. In bold text it reads




About Jenn Atkins:

  •  Professional Background: A seasoned UX product designer, passionate about crafting impactful products for customers, making their lives easier and bringing them joy while using technology.


  • Multi-Sector Experience: With a versatile background spanning various industries, Jenn has amassed a wealth of experience in crafting user-centered design solutions for sectors ranging from e-commerce to health tech.


  • Community Engagement: Jenn has played an active role in the UX and product community, conducting design thinking workshops and sharing insights to inspire other UX and product professionals.


  • Transformational Choice:  In April of 2022, Jenn made the pivotal decision to step away from her role as a head product designer at a health tech startup. This shift allowed her to prioritize what matters most to her: her family and being present for her children's milestones and everyday moments.


  • Creative Outlet to Business: Driven by her need for a creative outlet and keeping her product development skills fresh, she launched an Etsy shop in the summer of 2022. Over the course of a year, what she considered a side hobby has grown into a small business where she has true flexibility while earning additional income for her family.


  • Etsy Store Niche and Personal Connection: Drawing inspiration from cherished camping memories with her family, Jenn has curated a collection that not only showcases her design skills but also captures the warmth of shared moments from their camping adventures.


  • Balanced Blend:  Throughout this transformative journey, Jenn has discovered the harmonious blend of personal passions and professional expertise. This balance has guided her to a current work life that's not only fulfilling but also genuinely balanced.



New Etsy sellers struggle every day wondering why they’re not making sales faster. More often than not—their niche is too broad. They’re trying to do too many things and compete in enormous oceans of competition. My guest today, Jenn Atkins, is sharing her early found success on Etsy by niching down and committing to the camping niche where there were opportunities to break out.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by



Shop Suspension Episode:

Jennifer Atkins LinkedIn: 

Book an Etsy coaching session with Lizzie:


Find me on Instagram and TikTok @HowtoSellYourStuff







My One on One Coaching:

My Zoom Coaching Services! I cannot wait to meet you and hear about your Etsy goals! Together we will get your questions answered and put our heads together to build a strategy to get your shop to the next level.

Not sure what to ask? I would love to assess your shop with you, tell you what’s going great, make suggestions on where you can improve, teach you more about SEO, and show you how I assess the next move to make in your niche.


If you don’t have a shop yet or want to talk about some other area of business, that’s fine too!


Learn more and get on my calendar here:



Everbee is a FREE tool that can help you find trends, products, and niches that are hot sellers on Etsy right now. I use it to learn everything about best-sellers and high performing listings. It shows me how many sales a shop makes from each listing, how much money an individual listing is earning them, how old the listing is, what their tags are and how competitive they are. It gives me an at a glance view of all the shop data and competitor listing data I need to help my students and myself find ways to penetrate the market.

Here is a quick Youtube tutorial showing you how I use it:

And here is a link to get started with a FREE account:

So if you don’t have it yet— jump on that today. I’m so excited for you to get this edge on the market! You’re going to love it!


*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here:

Check out my eCourse Suite

Are you ready to dig in and learn exactly how to get your listings seen and sold on Etsy? You can do this! More than likely, you just need to make a few tweaks!

Learn at your own pace with my digital courses that are immediately available or hire me for a coaching session.

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