Podcast Episode 253: She earned $14k on Etsy during the slow months selling PNGs -with Shannon Davis
Oct 01, 2026
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/j8vva-7JEjI
ABOUT SHANNON:
I'm Shannon Davis, a wife, a mom of two adventurous kids, and a firefighter/paramedic from Kansas. I've spent most of my adult life working multiple jobs and doing my best to keep up with work, family, and everything in between.
Etsy has changed everything. I had no design background and had never sold anything online. I was designing in whatever pockets of time I could find, usually in the school pick-up line or while cooking dinner, with no real idea if any of it would go anywhere. I just kept showing up.
It turns out that was enough. My shop has since hit 15,000 sales, and it grew without ever asking me to choose between it and my family or my job, it just fit into the life I already had. If you're waiting for the perfect plan or the perfect moment before you start something of your own, you don't need either. You just need to begin.
EPISODE SUMMARY:
In this exciting episode of "How to Sell Your Stuff on Etsy," we welcome back Shannon Davis, a remarkable Etsy seller who has experienced incredible growth since her last appearance on the podcast. Shannon, a firefighter paramedic and a mother of two, shares her inspiring journey of transforming her Etsy shop from 2,000 sales to an astonishing 15,000 sales in just nine months.
We kick off the episode by revisiting Shannon's background and her initial foray into the world of Etsy, where she started with no design experience and managed to create a thriving shop that fits seamlessly into her busy life. Shannon discusses her unique work schedule, balancing multiple jobs while finding time to dedicate to her Etsy shop, often working during school pickups or in the car.
As we dive deeper, Shannon reveals her secrets to success, including her design process, which combines AI tools like ChatGPT and Kittle with her artistic flair. She emphasizes the importance of trendspotting and how she identifies market demands by analyzing bestsellers and utilizing SEO tools like Everbee. Shannon shares her insights on the significance of trusting her designs, even when she personally dislikes them, and how this mindset shift has led to unexpected bestsellers.
Throughout the episode, we explore the nuances of her design strategy, including her recent venture into print-on-demand (POD) products, where she creatively adapts her PNG designs for apparel. Shannon discusses the learning curve associated with POD and how she tests new designs to see what resonates with her audience.
Listeners will gain valuable insights into the importance of consistency, the power of testing, and the necessity of adapting to market trends. Shannon's journey serves as a testament to the potential of Etsy as a platform for passive income, and her enthusiasm for the process is infectious.
Join us for this meaty, informative episode filled with practical tips, personal anecdotes, and a healthy dose of inspiration for anyone looking to launch or grow their Etsy shop. Whether you're a seasoned seller or just starting, there's something here for everyone. So, pull up a chair, get cozy, and let's dive into the world of Etsy with Shannon Davis!
EPISODE DETAILS:
Shannon is back on the podcast-- and the results since her last episode are WILD. After joining us when her digital Etsy shop had just reached 2,000 sales, she’s now broken into the top 1% of Etsy sellers, and we’re unpacking exactly what changed along the way -- from evolving her trend and niche strategy and capitalizing on bestsellers to trusting designs she doesn’t personally love, refining her AI workflow, and building the confidence to follow the data instead of her own preferences.
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
⭐ Join Trendspotting: https://www.howtosellyourstuff.com/trendspotting
Use code KEEP20 to get your first month for $17 (renews at $37/month)
⭐ Join us in Scaling Society: https://www.howtosellyourstuff.com/scaling-society
Use code 50SCALE to get your first month for $97.
➡️ The first episode with Shannon: Ep 217 | 0- 2,000 sales in 6 months: https://www.howtosellyourstuff.com/blog/217
➡️ Get Everbee Free: https://www.everbee.io/?via=lizzie
Tutorial: https://www.youtube.com/watch?v=MucPFkvC8sk
➡️ Try Kittl: https://kittl.pxf.io/y22q9N
HOW I HELP ETSY SELLERS GROW:
⭐ Scaling Society: https://www.howtosellyourstuff.com/scaling-society
⭐ "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop
⭐ Trendspotting: https://www.howtosellyourstuff.com/trendspotting
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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp
FIND LIZZIE:
Find me on Instagram and TikTok @HowtoSellYourStuff
HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/
HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/253
*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
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