Podcast Episode 189: Beginner Real Talk About Starting a Digital Product Etsy Shop--with Rebecca Miller

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/oIbwIJR4bzY 

About Rebecca:

I’m a wife and mom to one wildly sassy little girl who keeps me humble and caffeinated. By degree, I’m a pediatric speech-language pathologist, but deep down, I’ve always had a soft spot for side hustles and creative chaos. My first official toe-dip into the online biz world was on Teachers Pay Teachers, making speech therapy and early childhood printables but it started to feel a lot like my day job with a fancier font. I’ve always designed party invites and printables for friends and family for fun, but it wasn’t until I stumbled across Lizzie’s podcast during a drive between patient visits that something shifted. You said, “There is room at the table for everyone,” and that line stopped me in my tracks. It felt like the sign I didn’t know I was waiting for. So, on March 8, 2025, I officially opened my Etsy shop—and I haven’t looked back (except to laugh at how long it took me to just go for it).

EPISODE DETAILS 

Four months ago, Becca started a digital product Etsy shop using AI design tools. Today, she’s sharing how it’s going. This is the ultimate beginner fireside chat that’s perfect for you if you’d like to learn more about starting an Etsy shop (without a handmade product), earning a more passive income, using AI tools to create products to sell online, and realistic expectations for your first few months in business.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.skool.com/lizzie-smileys-coaching-group-5863/about?ref=3fb02b52b252491e90976cec3dfe58c1

Got Questions? NEED ONE-ON-ONE HELP? This is Becca’s link if you want to support her!

✅ Learn from Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops

➡️ FREE ETSY ADS MASTERCLASS: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass

Get Profittree for one flat fee of $67: https://lifetime.profittree.io/?via=lizzie87

➡️ Lizzie’s Favorite Mockups  (Free Resource): https://www.howtosellyourstuff.com/request-mockups-resource

➡️Creative Fabrica (thousands of affordable fonts and elements for commercial use): https://www.creativefabrica.com/promo/7088/0P693-FGHIJKLMNO/ref/2877703   (Get 10 free downloads) 

➡️Everbee (keyword research tool): https://www.everbee.io/?via=lizzie

➡️Bailey Vann @digitalbailey on YouTube (amazing tutorials!): https://www.youtube.com/@digitalbailey

Episodes Mentioned:

➡️ Ep 186 | Carrie’s Sticker Empire: https://www.howtosellyourstuff.com/blog/186

➡️ Ep 142 | Marina—digital products: https://www.howtosellyourstuff.com/blog/142

➡️ Ep 179 | Mindset with @JennyfromtheShopp: https://www.howtosellyourstuff.com/blog/179

CONTACT BECCA: [email protected]

✅ NEW RESOURCES:

• 1,000 Done-for-you Digital Products you can bundle and sell (only $27): https://lizziesmiley.samcart.com/products/1000-dfy-digital-products

• 2,000 Digital Product Prompts (only $7): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

• Ultimate Niche Bundle (only $27): https://lizziesmiley.samcart.com/products/niche-secrets

• Trend Guide (only $5): https://www.howtosellyourstuff.com/offers/T2Y8zR6S

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Learn from Lizzie:

Got Questions? NEED ONE-ON-ONE HELP?

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with a trend report,  over 160 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/189           

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure 

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EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I welcome a special guest, Becca, who is a new Etsy seller that I've been coaching closely. We dive into a relaxed, fireside chat-style conversation that is perfect for beginners or anyone struggling with their Etsy journey.

Becca shares her background as a pediatric speech-language pathologist and her entrepreneurial spirit that began with her first lemonade stand. She recounts her initial foray into the online business world through Teachers Pay Teachers, where she created educational printables. However, she found it lacked the creative spark she was looking for. It wasn't until she discovered my podcast that she felt inspired to take the leap and officially open her Etsy shop on March 8, 2025.

Throughout our conversation, Becca candidly discusses the challenges she faced in her early months, particularly dealing with imposter syndrome and the fear of putting her products out there. She reveals that she started with just a couple of listings and experienced crickets initially, but my encouragement about there being "room at the table for everyone" motivated her to keep going.

As of our chat, Becca has 80 active listings and has made 39 sales, primarily focusing on digital products like invitations and PNGs. We discuss the importance of testing different products to find what resonates with customers and how her invitations are starting to stand out as her best sellers.

We also touch on the significance of mock-ups in showcasing products effectively, with Becca sharing her experiences using Creative Fabrica and Photopea to create appealing visuals. I emphasize the need for attention to detail in design and how building a "brain cache" through studying successful listings can enhance one's design skills.

Becca expresses her goals for her Etsy shop, initially aiming to supplement her income but now aspiring to grow it into a significant source of revenue. We break down the numbers, discussing how many sales she would need to reach her income goals and the importance of consistency in listing new products.

Towards the end of the episode, we explore strategies for gaining reviews in the digital product space, where Becca seeks to establish her "street cred." I suggest offering bonus items with purchases to encourage customer feedback and enhance their shopping experience.

This episode is packed with insights for anyone looking to launch or grow their Etsy shop, especially those in the early stages. Becca's journey is a testament to the power of perseverance, community support, and the joy of pursuing one's creative passions. Join us for this inspiring conversation that reminds us all that there is indeed room at the table for everyone in the Etsy marketplace!