Podcast Episode 176: The BEST Social Media Platform for Etsy Sellers --with Laura Rike

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/WWajjT9xvuA

About Laura:

Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads.

She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily.

Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I dive deep into the world of Pinterest marketing with the incredible Laura Rike, a seasoned Pinterest strategist. We explore how Etsy sellers can leverage Pinterest not just for traffic, but as a powerful tool for lead generation and customer engagement.

We kick off the conversation by discussing the common misconceptions surrounding Pinterest. Many people focus solely on driving traffic to their listings, but Laura emphasizes the importance of nurturing leads and educating potential customers. We talk about how users often discover products through search, similar to how they navigate Etsy, and the significance of optimizing pins to stand out in a crowded marketplace.

Laura shares her insights on creating engaging content that resonates with users. We discuss the value of storytelling through pins, where sellers can showcase their products in a way that answers common questions and provides solutions. For instance, instead of just linking to a product, sellers can create pins that offer styling tips or ideas for using their products, effectively guiding potential customers down a path of discovery.

We also touch on the new features and changes within Pinterest, including the shift away from Idea Pins and the continued importance of static images. Laura provides practical advice on pin dimensions, scheduling strategies, and the balance between video and image content. She reassures listeners that they don’t need to overwhelm themselves with constant pinning; consistency is key, and even one pin a day can yield results.

Throughout the episode, we highlight actionable strategies for Etsy sellers, such as using keyword research to inform pin titles and descriptions, and the importance of creating visually appealing cover images for video pins. Laura encourages sellers to think creatively about their content, suggesting they can repurpose existing social media content for Pinterest, making it easier to engage with their audience.

As we wrap up, Laura shares her offerings for those looking to dive deeper into Pinterest marketing, catering to different learning styles—whether you prefer a DIY approach, need guidance, or want a done-for-you service.

This episode is packed with valuable insights and practical tips for Etsy sellers looking to harness the power of Pinterest to grow their businesses. Join us as we unlock the potential of this platform and help you take your Etsy shop to the next level!

EPISODE DETAILS 

If you're an Etsy seller looking to get more traffic without dancing on TikTok or posting daily on Instagram, this episode is for you. I'm chatting with Pinterest expert Laura Rike about why Pinterest is hands-down the best social media platform for Etsy sellers—and how to use it to drive consistent, high-quality traffic to your shop. Laura breaks down what’s working right now on Pinterest, even if you’re starting from scratch. Get ready to fall in love with Pinterest marketing!

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

🎉 Upcoming: LIVE AI Wall Art Workshop: https://www.howtosellyourstuff.com/offers/zRogzg3N

WHEN? Thurs, 4/24/25 from 7:00-8:30 PM Central time

Use Code SAVE50 for $50 off

⭐Monthly Trendspotting now comes with a monthly group coaching call! Ask me questions or request a LIVE shop audit.

Get a weekly trend report, over 145 high demand product opportunities with SEO, plus 5 new products added weekly.

➡️ Join for just $17 your first month with code KEEP20: https://www.howtosellyourstuff.com/offers/JxNYgLnw

🤓Would you be interested in an Advanced Etsy Workshop? Let me know: https://www.howtosellyourstuff.com/interest-advanced-workshop

LAURA’S PINTEREST RESOURCES:

⭐FREE Pinterest Masterclass: https://sales.laurarike.com/masterclass-registration?am_id=lizzie4490

 ✅ Laura’s Pinterest Course (DIY):  https://sales.laurarike.com/rockstars?am_id=lizzie3450

✅ Laura’s Pinterest Membership (DWY): https://laurarike.com/results?am_id=lizzie8280

✅ Laura’s Pinterest Management (DFY): https://sales.laurarike.com/pin-discovery?am_id=lizzie5015

⭐ FIND Laura:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike
Podcast: https://simplypintastic.com/pinterest-marketing-podcast/
Youtube: https://www.youtube.com/c/LauraRikePinterest 

Instagram: https://instagram.com/laurarike
TikTok: https://www.tiktok.com/@laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/

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Learn from Lizzie:

🌟AI Coloring Page workshop: https://www.howtosellyourstuff.com/ai-coloring-pages-workshop

Use Code SAVE50 for $50 off

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with current trends + 5 product opportunities (POD/Digital) 

➡️ AI PNG and Tumbler Wrap Workshop: https://www.howtosellyourstuff.com/ai-png-workshop  

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/176          

 THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure