Podcast Episode 164: Lizzie's in the Etsy Coach Hot Seat -- with Preston Cox
Jan 15, 2025
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/5GyPO-LHaD8
About Preston:
Preston is a small town kid who swore he’d never move back home. But after 15 years away where he built a diverse resume as a minister, petting zoo marketing manager, and a freelance social media manager who lived on the road, Preston is back in his hometown of Stamford, Texas.
He is the husband to Sarah and fur-dad to three dogs and a cat. In the past three years he has become passionate about the local economy and business development, serving as the Chamber of Commerce manager in his hometown. He and his wife also manage the historic single screen movie theatre on the square downtown!
He got started in Etsy in 2020 with hopes of turning his Canva design skills into passive income with a small, but successful printables side-hustle. He now runs a fledgling laser engraving business with a niche in making locally themed leather patch hats. And he’s recently carved out a slice of the Etsy market selling DIY leather patches as well as his designs, where he is on par to make back to back $1000+ months!
Where to find Preston:
Website - http://277creative.com/
Instagram - @277creative
EPISODE SUMMARY:
In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome Preston Cox, the owner and creator of 277 Creative Designs. Together, we dive deep into the world of Etsy selling, sharing insights, experiences, and practical tips for both new and seasoned sellers.
We kick off the conversation with a light-hearted exchange about our audio setups, revealing our personalities and the camaraderie we've built over the years. Preston shares his journey as my first coaching client, reflecting on how he transitioned from a novice to a successful Etsy seller specializing in hats and patches.
One of the key topics we explore is the importance of understanding demand and SEO in the Etsy marketplace. I recount my own experience of starting my sign shop on Etsy after struggling with my website, emphasizing how crucial it was to learn about SEO and market demand. We discuss the emotional rollercoaster of launching a new product, from the anticipation of hitting "publish" to the thrill of receiving that first sale.
Preston poses thought-provoking questions about market saturation and how to identify opportunities before they become oversaturated. I share my strategies for using tools like Everbee to analyze competition and find trending products, as well as the importance of creating unique listings that stand out.
As we navigate the conversation, we touch on the inevitable slumps that sellers face, especially after the holiday rush. I provide encouragement for those experiencing slow sales, suggesting that they use this time to refine their shops, add new listings, and enhance their skills.
We also discuss efficiency hacks for creating listings, such as using templates and mock-ups, which can save time and streamline the process. Preston shares his own methods for managing his listings and how he leverages Canva to create visually appealing product images.
Towards the end of the episode, we tackle the topic of Etsy fees and whether new sellers should invest in an external website. I advocate for focusing solely on Etsy in the beginning, as it provides a low-cost entry point into e-commerce without the complexities of managing a standalone website.
This episode is packed with actionable advice, personal anecdotes, and a healthy dose of humor. Whether you're just starting out or looking to scale your Etsy shop, there's something here for everyone. Join us as we explore the ins and outs of selling on Etsy and empower you to take your business to the next level!
EPISODE DETAILS
This week, Lizzie is the one in the hotseat! Interviewed by Preston Cox (from Ep 156)-- she's answering hard hitting questions on Etsy income claims, the deal with Etsy fees, Etsy vs Shopify and so much more. Tune in for practical advice and the truth about the early days of the Etsy grind.
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
🌟AI Coloring Pages workshop: https://www.howtosellyourstuff.com/ai-coloring-pages-workshop
Get Everbee, my fave SEO tool: https://www.everbee.io/?via=lizzie
Learn from Lizzie LOW TICKET:
➡️NEW Beginner Course: Six Figure Secrets to Getting Starting on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets
Use code SAVE50 to save $50
➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw
Use code KEEP20 to save $20 on your first month
Get weekly emails with current trends + 5 product opportunities (POD/Digital)
➡️ AI PNG and Tumbler Wrap Workshop: https://www.howtosellyourstuff.com/ai-png-workshop
Save $50 with code SAVE50
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FIND LIZZIE:
Find me on Instagram and TikTok @HowtoSellYourStuff
HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/
HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/164
THIS EPISODE IS SPONSORED BY:
The Six Figure Secrets to Getting Started on Etsy beginner course
Use code SAVE50 to save $50
https://www.howtosellyourstuff.com/six-figure-secrets
AND
Lizzie’s Weekly Trendspotting and Product Opportunity membership:
Are you a print on demand OR digital product Etsy seller who’s tight on time or still learning all of the Etsy secrets? Let me give you a leg up with my weekly trends and opportunities report!
Get your first month for just $17 with code KEEP20
⭐Register for weekly trend reports and product opportunities emailed straight to your inbox: https://www.howtosellyourstuff.com/offers/JxNYgLnw
*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
Check out my eCourse Suite
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Learn at your own pace with my digital courses that are immediately available or hire me for a coaching session.
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