Podcast Episode 255: Scaling to 7 Figures with Handmade on Etsy βwith Tina Pagliaro
Oct 15, 2026
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/2gBZjfxucTQ
ABOUT TINA:
Tina is the owner and artist behind Wreaths of Bloom, a business she has scaled to seven figures in just over five years! After years of working for others in floral design and event planning, Tina decided to pursue her dream of owning her own business and launched Wreaths of Bloom in 2021.
She has built her brand around staying true to her creative vision and helping customers welcome friends and family into their homes with beautiful, quality wreaths. She is incredibly proud to be a woman-owned small business and still creates the designs behind Wreaths of Bloom herself.
Tina is also a wife, mother, and grandmother to four wonderful grandkids. You can often find her two rescue pitties or her grandkids hanging out in the shop while she creates!
EPISODE SUMMARY:
In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome back Tina, the owner and artist behind Wreaths of Bloom. Tina was previously a guest on the podcast, and since then, she has achieved incredible success, scaling her handmade shop to seven figures in just over five years. As someone who was once my coaching student, Tina's journey is nothing short of inspiring, and I can't wait for you to hear her story.
We dive deep into Tina's experience, starting from her early days of launching her Etsy shop. She shares the challenges she faced, including the common pitfalls of overbuying inventory and the learning curve that comes with starting a new business. Tina emphasizes the importance of learning as you go, encouraging new sellers to embrace the journey rather than waiting for everything to be perfect before taking action.
Throughout our conversation, we discuss Tina's advanced Etsy ad strategies, which have proven to be more effective than anything I ever implemented in my own shop. She explains how to identify bestsellers and the importance of organic sales before investing in ads. Tina also shares her insights on managing inventory and the mindset shifts necessary for scaling a handmade business.
As we explore the differences between handmade, print-on-demand, and digital products, Tina highlights the unique challenges faced by handmade sellers, particularly in production and fulfillment. We discuss the significance of community and support in entrepreneurship, emphasizing how being part of a group can alleviate feelings of isolation and overwhelm.
Tina's passion for helping others shines through as she shares her desire to empower fellow sellers, especially women, to pursue their dreams and achieve financial freedom. She reflects on her own journey and the fulfillment she finds in coaching others, illustrating the profound impact of community and collaboration in the world of entrepreneurship.
Join us for this engaging and insightful episode, where you'll gain valuable tips and inspiration to help you navigate your own Etsy journey. Whether you're just starting out or looking to scale your shop, there's something here for everyone. Welcome to the campfire, friends!
EPISODE DETAILS:
What does it really take to scale a handmade Etsy shop to seven figures? In this episode, we're talking with Tina Pagliaro of Wreaths of Bloom, our head handmade coach in Scaling Society, about her turning point, what she's delegated, and how she manages inventory and cash flow. Plus, the biggest mistake handmade sellers make when scaling and how it differs for POD and digital sellers.
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
β Join us in Scaling Society: https://www.howtosellyourstuff.com/scaling-society
Use code 50SCALE to get your first month for $97.
β Tina’s previous episode: #106 | Fast Success on Etsy in a “Saturated” Niche
https://www.howtosellyourstuff.com/blog/102
FIND TINA PAGLIARO:
Instagram: @WreathsofBloom
HOW I HELP ETSY SELLERS GROW:
β Scaling Society: https://www.howtosellyourstuff.com/scaling-society
β "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop
β Trendspotting: https://www.howtosellyourstuff.com/trendspotting
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ποΈ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp
FIND LIZZIE:
Find me on Instagram and TikTok @HowtoSellYourStuff
HOW TO SELL YOUR STUFF WEBSITE:β―https://www.howtosellyourstuff.com/
HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/255
*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
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