Podcast Episode 251: The AI Systems We’re Using to Work Smarter on Etsy - with Becca and Jason

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/6ctmjSoIABk 

ABOUT BECCA:

I’m a wife and mom to one wildly sassy little girl who keeps me humble and caffeinated. By degree, I’m a pediatric speech-language pathologist, but deep down, I’ve always had a soft spot for side hustles and creative chaos. My first official toe-dip into the online biz world was on Teachers Pay Teachers, making speech therapy and early childhood printables but it started to feel a lot like my day job with a fancier font. I’ve always designed party invites and printables for friends and family for fun, but it wasn’t until I stumbled across Lizzie’s podcast during a drive between patient visits that something shifted. You said, “There is room at the table for everyone,” and that line stopped me in my tracks. It felt like the sign I didn’t know I was waiting for. So, on March 8, 2025, I officially opened my Etsy shop—and I haven’t looked back (except to laugh at how long it took me to just go for it). 

ABOUT JASON:

Jason Pagliaro is the proud owner and creative force behind Guardian Custom Creations. A United States Marine Corps Veteran, Jason served during Operation Desert Shield and Desert Storm before continuing his commitment to service as a contractor supporting USMC intelligence systems. His work once again took him to the Middle East in support of Operation Iraqi Freedom.

After relocating to Savannah, GA, Jason pursued a lifelong dream and became a police officer with the Savannah Police Department. Over his distinguished 20-year career, he rose to the rank of Sergeant, and lead the Office of Homeland Security, the Dignitary Protection Unit, and serving as the Chief Pilot for the Drone Unit. Jason retired from public service in April 2026, and now channels his passion for craftsmanship, design, and patriotism into Guardian Custom Creations—a brand dedicated to high-quality digital designs.

Jason is married to his best friend and biggest supporter, Tina, a successful entrepreneur with a thriving Etsy and Shopify business, Wreaths of Bloom, where Jason handles all the shipping duties. Tina’s expertise and creative talent have been recognized in Southern Living Magazine, and she was a guest on Episode 102 of How to Sell Your Stuff On Etsy. Inspired by her success, Jason launched Guardian Custom Creations to create meaningful, high-quality designs while building a future beyond his time in uniform.

When he’s not designing, you’ll find Jason and Tina out camping, making memories with their four grandkids, or spending time with their two beloved rescue dogs, Zarah and Zoey.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to dive into the transformative world of AI and how it can revolutionize your Etsy shop. This month, we're focusing on "Claude Month" in my Scaling Society, where we explore the various ways AI, particularly Claude AI, can streamline our business processes and enhance our creativity.

Joining me for this insightful discussion are my two head coaches, Becca and Jason. Becca, a talented speech-language pathologist and successful Etsy seller, shares her journey from attending one of my AI workshops to becoming a star student in the world of digital invitations and PNGs. Jason, a tech genius and former Marine, brings his expertise in laser engraving and digital design to the table, helping us understand the technical aspects of integrating AI into our Etsy shops.

Throughout the episode, we discuss the ongoing debate surrounding AI design versus traditional methods, emphasizing the importance of using AI ethically. We delve into how Claude AI can automate various aspects of our Etsy businesses, from SEO research to shop audits, making our operations more efficient and effective. Jason explains how Claude can analyze your listings, compare them to Everbee data, and provide actionable suggestions to improve your shop's performance.

Becca shares her experiences using AI for trend spotting and creating detailed reports that help Etsy sellers identify opportunities in the digital, handmade, and print-on-demand spaces. We discuss the importance of adapting to trends early, especially for seasonal products, and how AI can assist in generating creative ideas and prompts.

As we engage in a lively roundtable discussion, we touch on the differences between Claude and ChatGPT, highlighting how each tool serves distinct purposes in our workflows. While Claude excels in analytical tasks and detailed outputs, ChatGPT shines in crafting personalized emails and maintaining a conversational tone.

Listeners will gain valuable insights into how to leverage AI tools to enhance their Etsy shops, streamline their processes, and ultimately achieve greater success. Whether you're a seasoned seller or just starting, this episode is packed with practical tips and inspiration to help you navigate the evolving landscape of e-commerce with confidence.

So, grab a seat at our virtual table, and let's explore the exciting possibilities that AI has to offer for your Etsy journey!

EPISODE DETAILS:  

AI is changing the way we run our Etsy businesses– and we’re going way beyond design. In this roundtable, Jason, Becca, and I are sharing the AI systems and workflows we’re actually using for SEO, analytics, listing descriptions, trending aesthetics, listing graphics, size charts, and more. Think ChatGPT, Claude, EverBee, custom skills, and even “AI employees” that are helping us work smarter and get more done. 

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

➡️ Join us in Scaling Society: https://www.howtosellyourstuff.com/scaling-society

Use code 50SCALE to get your first month for $97. 

➡️ Book a one on one coaching call with Becca or Jason: https://www.howtosellyourstuff.com/private-etsy-coaching 

➡️ 20 AI Design Courses for $20: https://lizziesmiley.samcart.com/products/20-for-20 

HOW I HELP ETSY SELLERS GROW:

⭐ Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐ "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐ Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/251

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure