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Podcast Episode 250: The Etsy Seller's Guide to Claude -with Kalyca Zarich

etsy podcast Sep 10, 2026
The Etsy Seller's Guide to Claude

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/Gzsu3AR_Hmw 

 

ABOUT KALYCA:

Kalyca Zarich is an AI educator, operational efficiency coach, and systems strategist who teaches business owners to build AI engines that offload tedious administrative tasks so they can focus on impact.

She spent a decade in operations management before founding Kalyca Zarich Consulting and highMpact, an all-in-one software platform for coaches, speakers, and founders. In the last three years she has helped 142 businesses generate tens of millions in revenue. One closed a $44,000 contract after a single strategy conversation. Another went from 25 coaching calls a week to 10xing her income while working 5 hours per week. Kalyca's passion is creating 10x results through efficiency shifts.

8 months ago she went deep on Claude and found the part almost nobody is teaching: the structural setup that turns AI from a glorified search engine into a working teammate. She's here to spread the word!

 

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," I welcome you to my brand new podcasting studio in Wisconsin, where I’m thrilled to kick off our discussion on leveraging AI for your Etsy business. I introduce my special guest, Kalyca, a brilliant business strategist and AI expert who has been instrumental in helping me scale my own business. Together, we dive deep into the transformative power of AI, specifically focusing on Claude, a tool that can revolutionize how Etsy sellers operate.

Kalyca shares her journey and expertise, explaining how she transitioned from operations management to becoming an AI educator. She emphasizes the importance of using AI not just for content creation but as a strategic partner in business. We discuss the common misconceptions around AI, including how people often overestimate its capabilities, leading to frustration, while underestimating its potential to streamline processes and enhance efficiency.

Throughout the episode, we explore practical applications of Claude for Etsy sellers. Kalyca provides insights on how to analyze shop data, automate tasks, and even conduct market research to inform business strategy. We discuss the importance of data-driven decision-making and how Claude can help sellers focus on what truly matters, allowing them to reclaim valuable time for creativity and family.

I also share my personal experiences with AI, including the challenges and triumphs I've faced while integrating these tools into my business. Kalyca and I discuss the nuances between Claude and ChatGPT, highlighting how Claude can serve as a powerful ally in building AI-driven systems tailored to individual business needs.

As we wrap up, Kalyca offers actionable tips for getting started with Claude, including how to craft effective prompts that yield meaningful outputs. We emphasize the importance of context and clarity in communication with AI, ensuring that users can maximize the benefits of these advanced tools.

This episode is packed with valuable insights and practical advice for Etsy sellers looking to harness the power of AI. Whether you're a seasoned entrepreneur or just starting out, you’ll find inspiration and guidance to help you navigate the ever-evolving landscape of e-commerce. Join us as we embark on this journey to unlock the full potential of your Etsy shop with the help of AI!

 

EPISODE DETAILS:  

Do you keep hearing that Claude is awesome but have no grid for how to actually use it to grow your Etsy shop? Join my business strategist, Kalyca Zarich, and me as we unpack how AI-- specifically Claude-- can work like a team of micro employees, automating parts of your business and giving you back TIME.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

 

STUFF I MENTIONED: 

➡️nJoin the waitlist for the AI Cohort with Kalyca & Lizzie:  https://www.howtosellyourstuff.com/interested-in-AI-employee-cohort 

*This will not be Etsy specific, but more focused on setting up business systems using AI employees. It will be a 4 week cohort.

 

➡️ Join Scaling Society and get access to all the Claude month goodies! Kalyca will join us live to train on setting up your first AI employee!

Scaling Society: https://www.howtosellyourstuff.com/scaling-society

Use code 50SCALE to get your first month for $97, (renews at $147/month)

 

➡️ Wispr Flow: https://wisprflow.ai/r?KALYCA3

 

FIND KALYCA:

IG: @kalycajinzarich

 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

 

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/250

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Check out my eCourse Suite

Are you ready to dig in and learn exactly how to get your listings seen and sold on Etsy? You can do this! More than likely, you just need to make a few tweaks!

Learn at your own pace with my digital courses that are immediately available or hire me for a coaching session.

Details Please!

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