Podcast Episode 241: Your Guide to Q4 Etsy Planning
Jul 09, 2026
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/WSIYog4IqJA
In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to share some of my best strategies and tips to help you crush Q4, the most lucrative time of the year for Etsy sellers. Whether you're in the digital product space, print on demand, or handmade goods, I've got tailored advice for you to prepare effectively.
We kick off the episode by emphasizing the importance of year-round planning for Q4, starting as early as January. I reflect on my decade-long experience on Etsy and the success stories we've been celebrating in my community, Scaling Society. This month, we're focusing on Kittle, a tool that helps sellers scale their businesses efficiently.
Throughout the episode, I share testimonials from members of Scaling Society who have achieved significant milestones, such as reaching their first $2,000 month or celebrating 100 sales. These stories highlight the power of community support and the importance of decision-making in the entrepreneurial journey.
I dive into a detailed Q4 planning timeline, outlining actionable steps for July and August. This includes auditing your listings to identify top performers, creating giftable products, and duplicating successful listings with updated holiday SEO. I stress the need for consistent listing activity to keep the Etsy algorithm happy and to ensure your shop is well-prepared for the holiday rush.
As we move into September and October, I discuss the importance of stocking up on packaging supplies, creating extras of best-selling items, and planning your sales events in advance. I also touch on the significance of building your email list early, so you can effectively communicate with potential customers during the busy holiday season.
Throughout the episode, I emphasize the need for a balanced approach to product offerings, suggesting that 20% of your listings should be seasonal or holiday-themed, while 80% should be evergreen products that can sell year-round. I remind listeners that Q4 success is earned through consistent effort and planning throughout the year.
Finally, I invite listeners to engage with me about a potential "Lizzie Bot" that could assist with decision-making in their Etsy shops, and I encourage them to share their thoughts on this idea.
Join me as we prepare for a successful Q4, filled with creativity, community support, and the drive to achieve your business goals!
EPISODE DETAILS:
Q4 is the biggest sales opportunity of the year on Etsy — but the sellers who win it aren't the ones who scramble in October. In this episode, I'm walking you through a step-by-step Q4 planning timeline starting in July, the tips that will set your shop up to convert during the holiday rush, and the one habit that separates the sellers who grow every year from the ones who stay stuck wondering why it isn't working.
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
⭐ Download the Q4 Planning Guide: https://www.howtosellyourstuff.com/interest-q4-planning-guide
🎉Join us in Scaling Society: https://www.howtosellyourstuff.com/scaling-society
Use code 50SCALE to get your first month for $97 (renews at $147/month)
✨Should I create a Lizzie Bot to help you make smart Etsy decisions? Let me know here if you’d love a tool like that: https://www.howtosellyourstuff.com/interested-in-Lizzie-bot
⭐Profittree Link (lifetime access $67): https://lifetime.profittree.io/?via=lizzie87
Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s
⭐How to Filter by Best Seller on Etsy: https://youtu.be/IES_sR5WZ2E
HOW I HELP ETSY SELLERS GROW:
⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society
⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop
⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting
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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp
FIND LIZZIE:
Find me on Instagram and TikTok @HowtoSellYourStuff
HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/
HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/241
*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
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