Podcast Episode 238: The Kind of Etsy Conversation You Only Get Behind the Scenes - with Laura Geissert

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/izJT20FxCp4 

ABOUT LAURA:

Laura is a speech-language pathologist and private practice owner who currently runs her online businesses full time. After living in California nearly her whole life, she relocated to the greater Cincinnati area in 2025 with her fiancé and their two miniature dachshunds. Laura began creating digital materials for fellow SLPs in 2020 on Teachers Pay Teachers and Boom Learning, then opened her first Etsy shop in 2023. What started as a shop for everyone quickly evolved into a niche destination for SLPs, where she built a successful mix of print on demand and digital products designed to bring value, personality, and connection to the speech therapy community. More recently, Laura expanded her Etsy presence with a new shop focused on PNG designs, which has quickly gained traction and opened up a new creative and business avenue. Today, she focuses on scaling her Etsy shops, creating high converting designs, and continuing to grow across both digital and physical product spaces.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome back Laura, a talented Etsy seller and speech language pathologist. We dive into a whirlwind of topics that are sure to resonate with both new and seasoned Etsy sellers.

Laura shares her journey since her last appearance on the podcast, where she has successfully expanded her Etsy presence by launching a second shop focused on PNG designs. We discuss the evolution of her first shop, which caters to the speech therapy community, and how she has balanced print-on-demand products with digital offerings. Laura's insights into the seasonal nature of her sales, particularly during back-to-school months, provide valuable context for understanding market trends.

One of the key highlights of our conversation is the importance of data-driven decision-making for Etsy sellers. I emphasize the necessity of using tools like Profit Tree and Everbee to conduct thorough research on what products are in demand. Laura and I discuss how understanding search intent on Etsy can significantly impact sales, encouraging listeners to create products that align with what customers are actively searching for.

We also explore Laura's workflow, which includes leveraging AI tools like ChatGPT and Kittle to streamline her design process. She shares her unique approach to brainstorming and trend spotting, demonstrating how she combines creativity with strategic research to generate successful product ideas. Laura's experience highlights the benefits of community support, as she credits her success to the insights gained from being part of a coaching group.

Throughout the episode, we touch on the challenges of staying organized in the creative process, especially when managing multiple projects and designs. Laura candidly discusses her struggles with keeping track of her work in Kittl and her innovative solutions to improve her workflow.

This episode is packed with actionable advice, inspiration, and a candid look at the realities of running an Etsy shop. Whether you're just starting out or looking to scale your business, Laura's journey and insights will motivate you to take the next steps in your entrepreneurial journey. Join us for this engaging conversation, and let's get ready to elevate your Etsy game!

EPISODE DETAILS:  

In this behind-the-scenes conversation, Laura and I get real about what it actually looks like to build a PNG shop on Etsy—from her workflow and design process to what’s been working for quick success. We talk through her growth, how she found momentum, and the small shifts that made a big difference.If you’ve been wanting a more honest, unfiltered look at Etsy success, this one’s for you. 

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

Profittree Link (lifetime access $67):  https://lifetime.profittree.io/?via=lizzie87 

Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s 

One on One Etsy Coaching with Laura: https://www.howtosellyourstuff.com/private-etsy-coaching

Try Kittl: https://kittl.pxf.io/y22q9N 

Previous Episode with Laura: Ep #195 How to Sell POD and Digital Products in the Same Etsy Shop -with Laura Geissert: https://www.howtosellyourstuff.com/blog/195 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/233

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

💛 A quick heads up — this episode includes a paid sponsor mention.