Podcast Episode 195: How to Sell POD and Digital Products in the Same Etsy Shop -with Laura Geissert

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/uaiJkNHDfBA 

About Laura:

Laura is a speech-language pathologist, private practice owner, and host of a popular speech therapy podcast. After living in California nearly her whole life, she relocated to the greater Cincinnati area in 2025 with her fiancé and their two miniature dachshunds. Laura began creating digital materials for fellow SLPs in 2020 on Teachers Pay Teachers and Boom Learning, then opened her first Etsy shop in 2023. What started as a shop for everyone quickly became a niche destination for SLPs, where Laura now sells a mix of POD and digital products designed to bring value, personality, and connection to the speech therapy community.

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," I welcome the talented Laura, a speech language pathologist and private practice owner, to the show. Laura shares her journey of launching her Etsy shop, which has quickly evolved into a niche destination for fellow speech therapists. With a background in creating digital materials for educators, Laura's transition into the Etsy marketplace has been both inspiring and insightful.

We kick off the conversation by discussing the unique combination of print-on-demand (POD) and digital products in Laura's shop. Many Etsy sellers often wonder if it's feasible to sell both types of products in one store, and Laura provides clarity on how she successfully manages this dual approach. She explains her process of using Printify for her POD items while also creating digital downloads directly on Etsy, highlighting the benefits and challenges of each.

Laura candidly shares her experiences with customer interactions, including how she addresses confusion among shoppers regarding digital versus physical products. We dive into the importance of clear communication and customer service, with Laura emphasizing the need for patience and understanding when dealing with inquiries.

As we explore Laura's shop, she reveals her strategies for marketing her products, including the use of visuals and FAQs to enhance customer experience. We discuss the significance of having a cohesive brand identity and how Laura has navigated the challenges of selling in a niche market.

Throughout the episode, Laura reflects on her early days as an Etsy seller, recounting her initial struggles and the evolution of her shop from selling custom dog ornaments to focusing on speech therapy-related products. She shares valuable lessons learned from her experiences, including the importance of staying true to one's niche and the potential pitfalls of infringing on intellectual property.

Listeners will gain insights into the world of Etsy selling, particularly in the education niche, as Laura discusses her success in combining her passion for speech therapy with her entrepreneurial spirit. This episode is packed with practical tips, encouragement, and a reminder that persistence pays off in the world of online business.

Join us for this engaging conversation that not only highlights Laura's journey but also offers valuable takeaways for anyone looking to launch or grow their Etsy shop. Whether you're a seasoned seller or just starting out, there's something in this episode for everyone. So, grab a seat at the table, and let's dive into the world of Etsy selling together!

EPISODE DETAILS 

This week I’m interviewing Laura Geissert who has a successful Etsy shop selling both print on demand AND digital products together. Listen in to hear how she prevents customer confusion, why this works so well for her niche, and lessons she’s learned along the way. If you’ve ever wondered if POD and digital products can be sold in the same shop, this one is for you!

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

➡️Heather’s Design Lab (course Laura and I both recommend to become a better designer): https://lizziesmiley--heatherxstudio.thrivecart.com/design-lab--workshop/

Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LAURA:

The SLP Book Club: https://www.instagram.com/slp_bookclub

✅ FAN FAVORITES:  2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts   

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group    

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets   Use code SAVE50 to save $50     

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw   Use code KEEP20 to save $20 on your first month   

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!   

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops  Save $50 with code SAVE50

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/195    

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure