Podcast Episode 234: Beginner’s Guide to Meta Ads for Scaling Etsy Sellers – with Jackie Ellis

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/uXYv5H-w_v4 

ABOUT JACKIE:

Jackie is a Marketing agency owner, ad strategist, and the person you call when your Facebook ads are driving you to the brink of a breakdown (been there, fixed that).

She's spent 10 years managing over $10M in ad spend for 200+ business owners.

And she's seen the same pattern play out over and over:

Someone launches ads. They don't work. They panic and start over.

But here's what she's learned after a decade in the trenches:

Most "broken" ads are one simple step away from being profitable.

The problem isn't that Facebook ads don't work for you.

The problem is that nobody taught you how to look at BOTH the ad AND the funnel to figure out where the leak actually is.

If you're ready to fix what's broken, optimize strategically, and make your ads finally work, she's your girl.

EPISODE SUMMARY:  

In this exciting episode of "How to Sell Your Stuff on Etsy," we welcome my new friend Jackie Ellis, a marketing agency owner and ad strategist, to dive deep into the world of Meta ads. As someone who has spent over a decade managing substantial ad spends for numerous business owners, Jackie brings invaluable insights that can help Etsy sellers expand their reach beyond the platform.

We kick off the conversation by discussing the fundamental differences between Etsy ads and Meta ads. While Etsy ads target users who are already searching for specific products, Meta ads disrupt users' scrolling experiences on platforms like Facebook and Instagram. Jackie emphasizes the importance of creating attention-grabbing content that resonates with users who may not be actively looking to purchase.

Jackie shares her expertise on how Meta's algorithm works, explaining that it relies heavily on machine learning rather than traditional interest targeting. This means that the visuals and messaging in your ads play a crucial role in determining who sees them. We explore the significance of using compelling visuals and engaging narratives to capture the attention of potential customers.

Throughout the episode, we discuss the importance of testing different ad formats and strategies. Jackie encourages listeners to start with low-budget testing campaigns to identify what resonates with their audience before committing to larger ad spends. She highlights the value of understanding your product's appeal and how to present it effectively in ads.

We also touch on the types of products that perform well in Meta ads, emphasizing that creativity in marketing is key. Whether you're selling handmade items, digital products, or print-on-demand merchandise, the ability to visually communicate your product's value is essential.

As we wrap up, Jackie reminds us that ads are not a solution for poor sales or product-market fit. Instead, they should be viewed as a tool for scaling once you have a solid foundation of organic sales. She shares resources for further learning, including her podcast "So Worth It" and a free training on Meta ads.

This episode is packed with actionable insights and strategies for Etsy sellers looking to expand their marketing efforts. Join us as we explore the exciting possibilities of Meta ads and how they can complement your Etsy business!

EPISODE DETAILS:  

Today we’re diving into Meta ads with Jackie Ellis– and this is the beginner-friendly breakdown Etsy sellers have been needing. We cover how Meta ads actually work, when it makes sense to use them, what kind of products perform best, and how to avoid wasting money while you figure it out. Tune in and finally make ads make sense.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

20 AI Design Courses for $20: https://lizziesmiley.samcart.com/products/20-for-20 

FIND JACKIE:

Free Meta Ads training: http://www.soworthit.co/easyads 

So Worth It Podcast: https://podcasts.apple.com/us/podcast/so-worth-it/id1601111286 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/234

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure