EP 225 | 2026 Social Media Strategy for Etsy Sellers -- with Julie Oxendine

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/rKbaMUzfiMw 

ABOUT JULIE:

Julie Oxendine is a crafting content creator and business coach who’s built a community of over 2.3 million followers across her platforms. She teaches creative projects that feel doable, even if you’re convinced you’re “not that crafty,” and she helps creative business owners grow with social media and online marketing. Julie went from stay-at-home mom to running a thriving business from home, and she’s passionate about helping other creatives do the same. She’s partnered with brands like Hobby Lobby, Amazon, Surebonder, and Cricut, and she loves showing you how to create with confidence and build income from what you already love doing.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome back my good friend Julie Oxendine, a crafting content creator and business coach with a wealth of experience in the Etsy space. We dive deep into the often overwhelming world of social media and its impact on Etsy sellers.

As many of you know, social media can be a double-edged sword. While it has the potential to drive traffic to your Etsy shop and enhance your brand visibility, it can also lead to burnout and confusion about where to focus your efforts. Julie and I discuss the importance of not getting lost in the noise of multiple platforms and instead honing in on the ones that truly work for Etsy sellers.

Julie shares her journey from a stay-at-home mom to a successful entrepreneur, emphasizing how she built her brand, Julie's Wreath Boutique, and the pivotal role social media played in her success. We explore the platforms that have proven most effective for Etsy sellers, with a particular focus on Pinterest, which Julie identifies as a powerhouse for driving traffic to Etsy shops. She explains how to create engaging pins that stand out and the importance of using fresh content to keep the algorithm happy.

We also delve into the surprising effectiveness of YouTube as a platform for Etsy sellers. Julie shares her insights on how showcasing your crafting process can build trust and relationships with potential customers, ultimately leading to increased sales. She emphasizes that people want to connect with the creators behind the products they buy, and YouTube offers a unique opportunity to foster that connection.

 Additionally, we touch on the value of Facebook groups for building community and driving sales, as well as the potential for affiliate marketing within those groups. Julie provides practical tips on how to navigate these platforms effectively, including the importance of collaboration and sharing other creators' content.

Throughout the episode, we also discuss the emotional journey of navigating challenges, such as Julie's personal experience with her son's diagnosis of type 1 diabetes. This heartfelt conversation highlights the supportive nature of social media and the connections that can be formed through shared experiences.

 As we wrap up, I encourage listeners to focus on building their Etsy shops and consider how social media can complement their efforts without overwhelming them. Join us for this insightful discussion filled with actionable strategies and heartfelt stories that will inspire you to take your Etsy business to the next level!

EPISODE DETAILS: 

Ever wondered how to actually market your Etsy shop on social media—and which platforms are worth your time? Julie Oxendine knows this better than anyone, having built a wreath empire and grown an audience of 2.3 million followers across multiple platforms. This week, she’s sharing her experience and best tips to help you get more eyes on your products.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

Shop Sprint Intensive Cohort: https://www.howtosellyourstuff.com/shop-sprint-intensive

⭐️ Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Use code KEEP20 to try your first month for just $17, rebills at $37/month

Upcoming Trendspotting Bonuses :

🗓️ March 23 -- 5 design templates

🗓️ March 30 -- Double Opportunities (that's 12 for the week, instead of 6)

🗓️ April 6 -- Font Pairing Guide

Submit your questions for the upcoming FAQ episode:

 https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

FIND JULIE:

Join Julie’s Biz Boutique: https://go.juliesbizboutique.com/jbb-checkout?am_id=lizzie4615 

YouTube: @JuliesWreathBoutique 

Facebook: @JuliesWreathBoutique

Instagram: @JuliesWreathBoutique 

TikTok: @julieswreathboutique 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/225 

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure