Podcast Episode 208: Turn Your Embroidery Designs Into Passive Etsy Income -Lori Thompson

  WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/niiwOr3IVL0 

ABOUT LORI:

Lori started selling embroidery files on Etsy just three years ago, and since then, her shop has grown to over 3,500 sales.

When she’s not designing digital embroidery files, you can find her showing off her work on TikTok where she sells physical items on TikTok shop as well as at vendor shows, and local boutiques.

By day, she works full time as a Food Safety Manager for a large pet company, while also finding time to spend with her family on their compound and little farm.  

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I had the pleasure of speaking with Lori, an inspiring embroidery designer who has carved out a niche for herself on Etsy by selling digital embroidery files. Lori's journey into the world of embroidery began just three years ago, and since then, she has achieved remarkable success, amassing over 3,500 sales in her Etsy shop.

We kicked off the conversation by discussing Lori's unique approach to creating and selling embroidery designs. She shared her experience of transitioning from making physical items to focusing solely on digital designs, which allows her to scale her business more effectively. Lori emphasized the importance of trial and error in her learning process, often turning to "YouTube University" for guidance. She also highlighted the challenges of creating embroidery files, including the need to provide multiple file types for different machines and the intricacies of testing designs to ensure they work correctly.

One of the most exciting aspects of our discussion was Lori's recent launch of a membership program called the "Template Drop," where she provides digital templates for various purposes. This initiative aims to help fellow entrepreneurs save time and effort in creating their own products. We explored the potential of digital products on Etsy and how Lori has successfully tapped into this market.

Lori also shared her insights on marketing her designs, particularly through social media platforms like TikTok and Pinterest. She recounted a viral TikTok video that led to a significant spike in sales, demonstrating the power of social media in driving traffic to her Etsy shop. We discussed the importance of building an email list and how Lori plans to leverage it to promote her website and subscription services in the future.

Throughout the episode, Lori offered valuable tips for new sellers, emphasizing the significance of customer reviews and the need to remain resilient in the face of challenges. She candidly shared her experiences with both positive and negative reviews, encouraging listeners not to let a single bad review deter them from pursuing their goals.

As we wrapped up our conversation, Lori expressed her excitement for the future, including her plans to expand her product offerings and explore wholesale opportunities. Her passion for embroidery and dedication to her craft are truly inspiring, and I believe her story will resonate with anyone looking to start or grow their own Etsy business.

Join us for this insightful episode as we dive deep into the world of digital embroidery design and discover how Lori has turned her passion into a thriving business on Etsy!

EPISODE DETAILS 

Embroidery continues to be in massive demand in the marketplace and Lori has found a way to leverage the trend into a passive Etsy income. Tune in to hear how she pivoted her experience with embroidered items into a fast growing digital product shop.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

❄️ BLACK FRIDAY SALES: https://www.howtosellyourstuff.com/black-friday-sales  

➡️ Join the Template Drop Membership for weekly templates (commercial use): https://www.howtosellyourstuff.com/offers/b2jFEqce/checkout

➡️Check out ProfitTree’s new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87

Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane)

✅FREE Etsy Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass 

⭐ FIND LORI:

Embroidery file website: Www.426Digital.com

Embroidered and engraved items: Www.426creative.com

Instagram: @426creative

TikTok: @426Digital

FAN FAVORITE RESOURCES:

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

 🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops  

Save $50 with code SAVE50

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/208        

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure