Podcast Episode 207: Make More Money Selling These POD Products – with HeatherXStudio
Nov 12, 2025
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/BCve1ANkRCc
About Heather:
- Top 1% Etsy and Print on Demand Seller
- Multiple 6 figure Etsy store owner
- Went from 0 sales to 250K in revenue in 2021
- Featured on Printify Success Stories, Upflip and The Side Hustle Podcast
- Etsy & Print on Demand Youtube & TikTok Coach that has taught multiple students to earn 5 figures & beyond with Etsy & POD
EPISODE SUMMARY:
In this exciting episode of "How to Sell Your Stuff on Etsy," I'm thrilled to welcome my friend Heather, a top 1% Etsy and print-on-demand seller, to discuss the latest trends and strategies for success in the ever-evolving world of Etsy. As we gear up for the holiday season and look ahead to 2026, Heather shares her insights on the hottest print-on-demand products and the shifts in market dynamics that every seller should be aware of.
We kick off the conversation by diving into the top-selling holiday products for 2023, with Heather highlighting the incredible demand for ornaments, cutting boards, and custom wrapping paper. She explains how ornaments, particularly those in the new homeowner and pregnancy niches, have become a staple for holiday shoppers, while cutting boards are emerging as a surprising bestseller, with some sellers raking in six figures. Heather also emphasizes the importance of pricing strategies for these products, encouraging sellers to focus on quality and profit margins.
As we transition into discussing the future of print-on-demand, Heather reveals her findings from her recent experiments with phone cases, which have shown remarkable success. She notes a significant shift away from apparel, suggesting that new sellers may find more opportunities in home decor and tech accessories. Heather provides valuable insights into the current market landscape, explaining how economic factors are influencing consumer behavior and purchasing decisions.
We also touch on the importance of using unique mock-ups for product listings to stand out in a crowded marketplace. Heather shares her favorite resources for mock-ups and discusses the benefits of creating custom images to enhance product appeal. Throughout the episode, we emphasize the need for data-driven decision-making, introducing tools like ProfitTree that can help sellers track their profits and analyze market trends effectively.
Join us for this informative and inspiring episode as we explore the exciting possibilities within the print-on-demand space and equip you with the knowledge to thrive on Etsy in the coming years. Whether you're a seasoned seller or just starting out, there's something here for everyone looking to elevate their Etsy game!
EPISODE DETAILS
STOP selling apparel in your Print on Demand Etsy Shop. (I literally couldn’t believe Heather said this.) Tune in for 2026 Print on Demand advice you don’t want to miss from HeatherStudio. She’s sharing why she’s steering away from apparel and what she suggests instead for more sales and faster success.
**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED:
❄️ BLACK FRIDAY SALES: https://www.howtosellyourstuff.com/black-friday-sales
➡️ Join the Template Drop Membership for weekly templates (commercial use): https://www.howtosellyourstuff.com/offers/b2jFEqce/checkout
➡️Check out ProfitTree’s new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87
Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane)
✅FREE Etsy Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass
⭐ FIND HEATHER:
Heather’s course—Print on Demand Academy 3.0: https://lizziesmiley--heatherxstudio.thrivecart.com/printondemandacademy3/
FREE—POD Crash Course: https://studio.heatherxstudio.com/etsypodcrashcourse
Heather on Social:
YouTube: https://www.youtube.com/@itsheatherstudio
Instagram: https://www.instagram.com/itsheatherstudio/
FAN FAVORITE RESOURCES:
🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp
✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts
🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group
➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets
Use code SAVE50 to save $50
➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw
Use code KEEP20 to save $20 on your first month
Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!
➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops
Save $50 with code SAVE50
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FIND LIZZIE:
Find me on Instagram and TikTok @HowtoSellYourStuff
Apply to be on the Podcast: https://shorturl.at/skDBs
HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/
HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/207
THIS EPISODE IS SPONSORED BY:
The Six Figure Secrets to Getting Started on Etsy beginner course
Use code SAVE50 to save $50
https://www.howtosellyourstuff.com/six-figure-secrets
AND
Trendspotting
Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!
➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.
➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.
Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw
Save $20 on your first month with code KEEP20
*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
Check out my eCourse Suite
Are you ready to dig in and learn exactly how to get your listings seen and sold on Etsy? You can do this! More than likely, you just need to make a few tweaks!
Learn at your own pace with my digital courses that are immediately available or hire me for a coaching session.
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