Podcast Episode 202: Fast Success on Etsy with Embroidery -with Emily Bowser

Ep 202 | Fast Success on Etsy with Embroidery -with Emily Bowser

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/WW4avdV4F18 

About Emily:

Emily Bowser is the designer behind Magill, a San Diego-based clothing brand that creates custom, vintage-inspired sweatshirts. After falling in love with sewing in high school, Emily pursued her passion at Cornell University, earning a degree in Fashion Design, and after graduating began her career at URBN INC., where she designed clothing for BHLDN, Urban Outfitters, and Anthropologie. After several years in the design world, Emily went on to earn her MBA at Georgetown University and transitioned into marketing and customer strategy, blending her creative background with business expertise.

In 2018, after relocating to California, Emily launched Magill as a creative outlet that reflected her personal aesthetic and love of vintage style and design. Drawn to the craftsmanship and individuality of vintage sweatshirts and athletic wear, she became inspired by the hand-finished details and heirloom quality of garments from the past. This passion continues to inform her work today, as she thoughtfully merges timeless design with modern sensibilities through her brand Magill. 

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I'm thrilled to welcome Emily Bowser, the creative mind behind the San Diego-based clothing brand Magill. Emily's journey into the world of handmade products is both inspiring and insightful, making this conversation a must-listen for anyone interested in the Etsy marketplace.

We kick off the episode by discussing my passion for helping people connect with their calling and the tools they need to overcome obstacles in their entrepreneurial journey. I share my excitement about a new tool called Etsy Radar from ProfitTree, which is designed to help sellers make data-informed decisions and scale their businesses effectively. I emphasize the importance of understanding your numbers, especially when it comes to running ads on Etsy, and how this tool can simplify that process.

As we dive into Emily's story, she shares her background in fashion design, having earned her degree from Cornell University and worked for major brands like Anthropologie and Urban Outfitters. After relocating to California, she launched Magill as a creative outlet that reflects her love for vintage-inspired clothing. Emily's unique approach to embroidery and her focus on high-quality, handcrafted products have led to impressive sales on Etsy, and she candidly discusses the challenges and learning curves she faced along the way.

Throughout our conversation, we explore the importance of delegating tasks and building a support system as a small business owner. Emily reveals how she manages her time between her Etsy shop, a Shopify store, a FAIR shop, and her full-time corporate job, all while raising three kids. She emphasizes the value of investing in her team and the significance of maintaining quality in her production process.

We also touch on the evolving landscape of handmade products in the face of increasing digital competition. Emily shares her thoughts on the future of handmade goods and how they can provide a safeguard against the rise of AI in the marketplace. She highlights the importance of creating unique experiences for customers and the potential for handmade products to thrive in this changing environment.

Finally, we discuss Emily's approach to SEO and marketing, where she shares her insights on what has worked for her in terms of driving traffic and maintaining sales. She emphasizes the importance of focusing on quality products and customer service rather than getting bogged down by the intricacies of SEO.

This episode is packed with valuable tips, encouragement, and real-world experiences that will resonate with anyone looking to launch or grow their Etsy shop. Join us as we celebrate the creativity and entrepreneurial spirit that drives handmade businesses like Emily's, and get ready to be inspired to take your own Etsy journey to the next level!

EPISODE DETAILS 

As AI grows in influence, high-quality handmade products are more in demand than ever. Listen to Emily’s story of fast success with her custom embroidery Etsy shop—she shares how she’s scaled with the right help, her approach to trends and SEO, how she’s positioning for long-term success, and so much more.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

⭐Interested in receiving weekly templates? Let me know here: https://www.howtosellyourstuff.com/interest-template-membership

➡️Check out ProfitTree’s new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87

Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane)

✅FREE Etsy Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass 

⭐ FIND EMILY:

• IG : @magillclothing
• Adult Etsy: MagillHandmade (https://www.etsy.com/shop/MagillHandmade)
• Kids Etsy: ShopMagill (https://www.etsy.com/shop/ShopMagill)

FAN FAVORITE RESOURCES:

🎙️Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

✅ 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

 🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month

Get weekly emails with a trend report, over 200 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops  

Save $50 with code SAVE50

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/202      

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure