Podcast Episode 191: Attract Your Ideal Customers and Strengthen Your Brand Through Podcasting -with Juliana Barbati

Ep 191 | Attract Your Ideal Customers and Strengthen Your Brand Through Podcasting -with Juliana Barbati

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/7w_-zVygaHA 

About Juliana:

Juliana Barbati is a podcast strategist and consultant, and the owner of a small podcast production agency that supports entrepreneurs in growing shows that align with their voice and values.  She specializes in marketing, SEO, copywriting, and podcast monetization but what really drives her is helping people share their voices and stories in a meaningful way.

Outside the podcasting world, Juliana is your typical hippie homeschooling mom, a vegan kitchen alchemist, and a homesteader wannabe who’s always down a new rabbit hole. She’s all about slow living, intentional choices, and raising wild kids in the tropics of Central America, usually barefoot, and probably sipping something green.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I had the pleasure of reconnecting with the incredible Juliana Barbati, a podcast strategist and consultant. Juliana brings a wealth of knowledge about how Etsy sellers can leverage podcasting to enhance their brands and drive sales.

We kicked off the conversation by discussing the unique advantages of podcasting as a marketing tool for Etsy sellers. Juliana emphasized that many sellers overlook the potential of podcasts, which can serve as a powerful platform to connect with their ideal customers. By sharing valuable insights and addressing the struggles and desires of their target audience, Etsy sellers can naturally integrate their products into the conversation, making them a solution to the listeners' needs.

Juliana shared her expertise on SEO, explaining that podcasting is one of the easiest platforms to navigate when it comes to search engine optimization. She highlighted how listeners often search for specific terms related to their interests, and by optimizing podcast episodes with relevant keywords, sellers can increase their visibility and attract new customers.

We also explored the concept of evergreen content, where podcast episodes continue to provide value long after they are published. This means that even if a seller creates a limited number of episodes, they can still generate traffic and sales over time. Juliana shared her personal experience of using a podcast to promote her own Etsy shop, illustrating how effective this strategy can be.

Throughout the episode, we discussed practical steps for starting a podcast, including the importance of choosing a niche and understanding the ideal customer. Juliana provided insights on how to create engaging content that resonates with listeners while subtly promoting products. We also touched on the financial and time commitments involved in launching a podcast, emphasizing that it can be a cost-effective venture with the right approach.

As we wrapped up, Juliana offered a free resource to help listeners understand how to set up a podcast funnel that translates into Etsy sales. This episode is packed with actionable advice and inspiration for anyone looking to expand their reach and grow their Etsy business through the power of podcasting.

Join us as we dive into this exciting conversation and discover how you can harness the potential of podcasting to elevate your Etsy shop!

EPISODE DETAILS 

If you have goals of building your business into a trusted brand that reaches beyond Etsy, this episode is for you! This week Juliana Barbati is sharing how starting your own podcast can attract your perfect customers in droves and build a brand platform that is limitless. Tune in to hear how a podcast can help your shop grow and learn tactical steps for getting started.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

Episodes Mentioned:

➡️ Ep 82 | Previous Episode with Juliana: https://www.howtosellyourstuff.com/blog/market-your-Etsy-Shop-with-podcast

FIND JULIANA:

SPECIAL FREEBIE: http://julianabarbati.com/lizzie-exclusive   (It's a lesson from Juliana’s podcasting course, specific to e-commerce sellers using a podcast to grow your shop and brand)

Website: www.julianabarbati.com

Instagram: www.instagram.com/julianabarbati_

Organic Marketing Simplified Podcast: https://podcasts.apple.com/us/podcast/organic-marketing-simplified-podcasting-strategy-and/id1513824115

Email: [email protected]

✅ NEW RESOURCES:

• 1,000 Done-for-you Digital Products you can bundle and sell (only $27): https://lizziesmiley.samcart.com/products/1000-dfy-digital-products

• 2,000 Digital Product Prompts (only $17): https://lizziesmiley.samcart.com/products/2000-digital-product-prompts

• Ultimate Niche Bundle (only $27): https://lizziesmiley.samcart.com/products/niche-secrets

• Trend Guide (only $5): https://www.howtosellyourstuff.com/offers/T2Y8zR6S

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Learn from Lizzie:

Got Questions? NEED ONE-ON-ONE HELP?

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with a trend report,  over 160 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

Apply to be on the Podcast: https://shorturl.at/skDBs

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/191        

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure