Podcast Episode 185: The Secret to Getting Repeat Buyers in Your Etsy Shop – with Caroline Nichols

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/-qVj7wKvC08 

About Caroline:

Caroline Nichols is a coach with How to Sell Your Stuff, a project manager for Lizzie Smiley, and a former preschool teacher who found her groove in the world of Etsy. What began as a simple creative outlet turned into a thriving business and a heart for helping others do the same. These days, she wears many hats—coaching Etsy sellers, managing projects behind the scenes, and raising a family—all while encouraging others to chase their dreams and build businesses that work for their life, not the other way around.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I had the absolute pleasure of chatting with Caroline Nichols, a vibrant Etsy seller and coach who has transformed her creative passion into a thriving business. Caroline's journey began with a simple craft fair where she sold handmade garlands, and what started as a pipe dream has blossomed into a successful Etsy shop and a heartwarming story of connection and community.

We kicked off our conversation by exploring the most surprising aspects of Caroline's Etsy journey. She shared how the excitement of sending her handmade creations across the country to customers she may never meet has been one of the most rewarding experiences. This emotional connection to her work is what drives her passion and fuels her desire to help others succeed on Etsy.

Caroline reflected on her beginnings with Etsy, sharing the story of her first craft fair experience. We discussed the importance of pricing, especially how her craft fair prices differed from her Etsy listings, and how she learned to navigate the competitive landscape of online selling. Caroline emphasized the significance of high-quality photos and effective SEO, sharing her evolution from having mediocre images to becoming an SEO wizard.

Throughout the episode, we delved into the importance of customer service and the personal touches that Caroline incorporates into her business. From handwritten notes to thoughtful packaging, she creates a memorable experience for her customers, which has led to a loyal base of repeat buyers. Caroline's infectious enthusiasm for her work and her customers shines through as she shares heartwarming stories of the impact her products have had on people's lives.

We also touched on the balance of managing a family while running a business. Caroline shared her insights on batching tasks to maximize efficiency and the importance of gratitude in her daily life. Her approach to balancing work and family life is both inspiring and relatable, reminding us that success is not just about sales but also about cherishing the moments that matter.

As we wrapped up the episode, Caroline offered invaluable advice for struggling Etsy sellers, encouraging them to seek support, learn from others, and stay true to their unique vision. Her journey is a testament to the power of perseverance, creativity, and community in the world of Etsy.

Join us for this uplifting and insightful conversation that is sure to inspire anyone looking to launch or grow their Etsy shop!

EPISODE DETAILS 

This week, I’m chatting with Caroline Nichols, Etsy seller and handmade product seller, about how to turn first-time buyers into loyal, repeat customers. Caroline shares her strategies for building lasting relationships with customers and why repeat business is crucial for long-term success. Plus, as Lizzie's Project Manager and a busy mom, she gives us a behind-the-scenes look at how she manages it all!

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

➡️ Join Lizzie’s Coaching Group: https://www.skool.com/lizzie-smileys-coaching-group-5863/about?ref=3725d723ef514225a5363763cdbed5e0 

➡️ Success Stories Playlist: https://www.howtosellyourstuff.com/playlist-inspiring-success-stories

➡️Tallow episode—Ep 122 with Kailey: https://www.howtosellyourstuff.com/blog/122

FIND CAROLINE:

➡️ Instagram: @thesesimplethingsco

✅ NEW RESOURCES:

• 1,000 Done-for-you Digital Products you can bundle and sell (only $27): 1000 DFY Digital Products | How to Sell Your Stuff
• 2,000 Digital Product Prompts (only $7): 2000 Digital Product Prompts | How to Sell Your Stuff
• Ultimate Niche Bundle (only $27): https://lizziesmiley.samcart.com/products/niche-secrets

• Trend Guide (only $5): https://www.howtosellyourstuff.com/offers/T2Y8zR6S

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Learn from Lizzie:

NEED ONE-ON-ONE HELP?

🎉 Lizzie’s Coaching Group (one time fee = life time access): https://www.howtosellyourstuff.com/lizzie-smiley-s-coaching-group

➡️ Beginner Course: Six Figure Secrets to Getting Started on Etsy: https://www.howtosellyourstuff.com/six-figure-secrets  

Use code SAVE50 to save $50 

➡️Trendspotting Membership: https://www.howtosellyourstuff.com/offers/JxNYgLnw  

Use code KEEP20 to save $20 on your first month 

Get weekly emails with a trend report,  over 160 high demand listing suggestions (POD/Digital), and a monthly group coaching call!

➡️ Lizzie’s AI Workshops: https://www.howtosellyourstuff.com/ai-workshops

Save $50 with code SAVE50 

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FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/185             

THIS EPISODE IS SPONSORED BY:

The Six Figure Secrets to Getting Started on Etsy beginner course

Use code SAVE50 to save $50

https://www.howtosellyourstuff.com/six-figure-secrets

AND

Trendspotting

Receive a weekly trendspotting report from me with all the biggest trends and a video showing how to use them!

➡️You’ll also get access to over 140 hot, low competition products in the POD and Digital Product space—with more added weekly.

➡️Need one-on-one support? I host a monthly group coaching call where you can ask questions and request a live shop review.

Grab your spot: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Save $20 on your first month with code KEEP20

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure