Podcast Episode 236: How Handmade Sellers Turn In-Person Markets Into Etsy Growth - with Ginny Bracht

 WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/53L0xbKKtY4 

ABOUT GINNY:

Ginny is an artist, geologist, and parent in a neurodiverse family. She works part time in environmental remediation and part time building her art business, which includes both creating her own artwork and educating on art for wellbeing practices. Ginny sells her pottery and handbound sketchbooks both through Etsy and in local markets.

EPISODE SUMMARY:  

In this episode of "How to Sell Your Stuff on Etsy," I am thrilled to welcome our guest, Ginny, an artist and entrepreneur who has successfully navigated the world of selling both in-person and online. With a background in pottery and a passion for creativity, Ginny shares her journey of building her art business while balancing family life in a neurodiverse household.

We kick off the conversation by discussing the unique advantages of selling in person, particularly at local markets. Ginny emphasizes the importance of making local connections and how face-to-face interactions can provide invaluable insights into customer preferences. She shares her experience of discovering that blue mugs are her best sellers at craft fairs, a fun tidbit that highlights the spontaneity of in-person shopping compared to the more intentional nature of online sales.

As we delve deeper, Ginny reveals how she has effectively integrated her in-person sales with her Etsy shop. By linking her Etsy store to Square, she can sell items at markets without incurring hefty transaction fees, allowing her to boost her Etsy stats and gain credibility as a seller. This strategy has led to a significant increase in her sales and visibility on Etsy, including achieving a coveted star seller badge.

Throughout the episode, we explore Ginny's creative process, from her early days of bead weaving to her current pottery practice. She shares her love for the tactile experience of working with clay and how she has developed her skills over the years. We also discuss the importance of customer engagement, with Ginny sharing her successful approach to building an email list and connecting with customers through her pottery newsletter.

Ginny provides practical tips for those looking to participate in local markets, including how to prepare inventory, set up an appealing booth, and market oneself effectively. She emphasizes the value of being authentic and true to oneself, especially for introverted sellers, and how this can create a welcoming atmosphere for customers.

As we wrap up the episode, Ginny encourages listeners to embrace the learning curve of selling at markets and to view each experience as an opportunity for growth. Her insights and strategies offer a wealth of knowledge for anyone looking to enhance their Etsy business and connect with their community.

Join us for this enlightening conversation filled with practical advice, personal anecdotes, and a celebration of the handmade community. Whether you're a seasoned seller or just starting out, there's something here for everyone to learn and apply to their own journey.

EPISODE DETAILS:  

This week we’re discussing how handmade sellers can actually leverage in-person markets along with Etsy to create real, sustainable growth. Ginny shares how she went from just 36 sales in 3 years to increasing her views by over 200%, and building a system that makes markets feel fun instead of overwhelming. If you’ve ever felt scattered trying to juggle Etsy and in-person selling, this episode will show you how to make them work together.

**“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com 

FIND GINNY :

Pottery newsletter: https://ginny-bracht-art.kit.com/pottery-newsletter 

Art for wellbeing newsletter: https://ginnybracht.com/newsletter 

Instagram: https://www.instagram.com/ginnybrachtart/

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

*Some of the links above are affiliate links which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure