Unlock the other 90%
of AI.
You've heard Claude can basically run your business for you. So why does it still feel like a fancy chat box? Because almost nobody teaches the other 90%. That's what this cohort does โ for 4 weeks, live.
This isn't an Etsy-specific training. While Lizzie's audience is largely Etsy sellers, we won't include Etsy-specific examples in this cohort. The Claude Shift is built for entrepreneurs, period โ your business, your 9-to-5, your actual life. If you run anything, sell anything, or manage anything, this is for you.
You know you need to be using AI. Everyone's talking about it.
It's not that you're not techy enough. It's that you've been handed a firehose and told to drink.
You've probably opened Claude or ChatGPT a dozen times, typed something in, gotten an okay answer, and closed the tab feeling further behind than when you started.
You don't need more tips. You need four weeks of building the thing, live, with people who've already done it.
Unusable. Sounds like AI.
Doesn't actually save you time.
What almost nobody teaches
The people getting insane results from Claude aren't smarter prompters.
They've built AI employees โ structured, repeatable systems that do the work a hire would do. Minus the payroll.
Chatting back and forth. Re-explaining context every session. Being "better at prompting."
Operating a business with it โ a named team, defined roles, and feedback loops that keep it accurate.
Kalyca Zarich
Hi! I'm Kalyca! I've run 8 Claude-specific workshops this year and 50+ AI trainings over the past three years. I've personally taught 250+ business owners how to actually use this stuff โ not theory, hands-on builds. My whole purpose is making AI feel fun and easy. Together we will build your system hands-on over these 4 weeks.
Lizzie Smiley
Hi guys!! I am a top 1% Etsy seller who has coached thousands of students to greater success on Etsy. I host a top 1% podcast and I've been actively implementing AI in my own coaching and membership business, learning directly from Kalyca along the way.
Four sessions. The other 90%, unlocked.
90 minutes, live, every Friday. Recordings included if you miss one.
Fundamentals
Taught by KalycaClaude basics, prompt engineering that actually works, skills, projects, and connecting your apps.
10โ11:30am CT
Marketing
Taught by LizzieBrand voice as a skill, email, social, copywriting, and carousel-building.
10โ11:30am CT
AI Employees
Taught by KalycaAuditing your business for what to build first, building your first AI employee, setting up feedback loops.
10โ11:30am CT
Advanced AI Teams
Taught by KalycaMCPs and multi-agent coordination โ your AI employees working together, not just alone.
10โ11:30am CT
What happens when someone actually builds this
"You may have saved my marriage."
Kim Artlip โ This Old Baker, after Kalyca's workshop
Before: juggling every task herself, dragging her husband in to help with tech. After: a structured content system that keeps her two weeks ahead, automated email sorting, and a 164-post tracking system she built herself. No husband required.
Kim's real workshop check-ins, the week she built her system
saved annually, from a cost analysis one attendee ran during the workshop itself.
Unverified anonymized accountto build a complete 40-step short-term rental funnel, two-way synced with Airbnb and VRBO.
Unverified anonymized accountin wasted ad spend, discovered by a Claude analyst one client built for her 9-figure company.
Unverified anonymized account
Real messages from past workshop attendees, screenshots lightly cropped for privacy
One of Kalyca's ongoing Inner Circle clients โ a different Kim, a different program โ started the year with a strategy audit. Since then she's gone all-in on Claude, built out a team of 12 AI employees, and launched a fully automated revenue stream with 500+ subscribers now bringing in an extra $100K a year, and growing.
This is a longer-term coaching result, not a typical 4-week cohort outcome โ we're sharing it as a real example of where this skill set can go.
What you get
- 4 live 90-minute sessions with Kalyca and Lizzie
- Skool community access for the full run of the cohort
- Kajabi access to every recording for 12 months
- Direct feedback on what you're building, live
The AI Employee Accelerator Training
Kalyca's video training, The Fundamentals of AI Teams: Mastering the Basics and Beyond โ watch, pause, implement, repeat.
The AI Leverage Toolkit
A PDF with Kalyca's 5 best Claude Skills and 5 best AI Employees to build first โ the same ones behind her clients' results.
Pick how you want to pay
Both get you the exact same four weeks. Doors close October 22.
This isn't a "come back anytime" thing โ once the cohort starts, it's four weeks, heads-down, building.
